Tourism PEI has received the Phase 3 topline report from the Atlantic Canadian Travel Study (see link below). This study was conducted by MQO Research and overseen by the Atlantic Canadian Agreement on Tourism Research Committee. Phase 3 was conducted through an online panel between April 26 and May 16 (21 days). The surveys used in this study were appropriately distributed in terms of gender and age for the Atlantic Canadian provinces. Phase 1 of this study was conducted over 12 days between June 27th and July 8th, 2020. While Phase 2 was conducted over 12 days from August 10th to August 21st, 2020.
Phase 3 focused solely on Atlantic Canadians and there will be a public-facing presentation of the results by MQO Research through the GMIST on June 16th, 2021 at 10:00 am.
Click here to register for the presentation of the results.
It is worth noting, this study included research specific to travel packing that targets Atlantic Canadians. The study concludes that there is a moderate level of interest in travel packages in Atlantic Canada.
- “knowing your trip costs upfront” and “ knowing what is open and available in a region before visiting” were selected as the most appealing elements of travel packages.
CLICK HERE TO VIEW FULL REPORT