Destination Canada Weekly Resident Sentiment Survey

I Feel Safe to Travel

  • Atlantic Canadian residents are the most likely in the country to feel comfortable travelling to communities nearby.
    • 83% indicated they felt “somewhat” or “very” comfortable to travel to communities near them and 75% felt comfortable travelling within their own province.
  • Conversely, Atlantic Canadian residents are the most likely to be uncomfortable travelling to other provinces in Canada (17% indicated they were “somewhat” or “very” comfortable), the United States (3%), and internationally (6%).
    • Atlantic Canadians are significantly more likely to feel uncomfortable travelling outside their province when compared to residents from the rest of the country. Residents from Saskatchewan/Manitoba were the next most likely to feel uncomfortable travelling outside of their province but within Canada (21%) and Albertans were the most likely to feel comfortable (42%).

Receptivity of Advertising

  • Atlantic Canadian residents are the most likely in the country to be happy to see an advertisement promoting their community to visitors from communities nearby and within their own province.
  • Atlantic Canadian residents are the second most likely in the country to be unhappy to see an advertisement promoting their community to visitors from outside their province but within Canada, behind British Columbia.

o    Only Alberta residents reported net positive levels of happiness to see advertisements promoting their community to Canadian residents outside of their province.

Leger – Weekly Pandemic Tracker

  • Approximately 70% of Atlantic Canadians intend to be vaccinated once a Health Canada approved vaccine becomes available.

o    This was the second-highest rate in the country, behind Quebec at 73%. The national average was 69%.

  • Atlantic Canadians are most fearful of contracting COVID-19 in the country. Approximately 68% of Atlantic Canadian residents are likely to be personally “very” or “somewhat afraid” of contracting the virus. The national average is 60%.

o    A greater proportion of Atlantic Canadian residents believe “the worst of the crisis is yet to come” (51%) than “the worst of the crisis is behind us” (10%).

  • Approximately 85% of Atlantic Canadian residents stated they were satisfied with the measures put in place by the provincial governments to fight COVID-19. This is well above the national average of 66%.

Leger – Comfort with Activities

  • Atlantic Canadian residents are currently less likely than other Canadians to be comfortable with “flying on a plane” (22% vs 32%), but more comfortable “dining in restaurants” (63% vs. 56%).

Resident Sentiment Tracking November 17

Leger’s Weekly Survey Report – November 17 2020

Leger National weekly pandemic tracker Level of Comfort with Activities November 17, 2020