Destination Canada Weekly Resident Sentiment Survey

I Feel Safe to Travel

  • Atlantic Canadian residents continue to be the most likely in the country to feel comfortable travelling within their province but comfort levels have been decreasing since mid-November.
    • 72% of Atlantic Canadians indicated they felt “somewhat” or “very” comfortable to travel to communities near them, down from a high of 89% during Nov. 10th.
    • 58% of Atlantic Canadians indicated they felt “somewhat” or “very” comfortable to travel to communities within their province, down from a high of 86% during Nov. 3rd.  
  • Conversely, Atlantic Canadian residents are the most likely to be uncomfortable travelling to other provinces in Canada (14% indicated they were “somewhat” or “very” comfortable), the United States (6%), and internationally (5%).
    • Atlantic Canadians are significantly more likely to feel uncomfortable travelling outside their province when compared to residents from the rest of the country except for British Columbia. Albertans continue to be the most likely to feel comfortable travelling to other provinces in Canada at 40%.

Receptivity of Advertising

  • Atlantic Canadian residents continue to report net levels of happiness to see advertisements promoting their community to visitors from communities nearby (+16) and within their own province (+10). That being said, these levels have significantly fallen from highs during Nov 3rd of +48 and +49, respectively.
  • Atlantic Canadian residents are the most likely in the country to be unhappy to see an advertisement promoting their community to Canadians from outside their province.

o   Only Quebec residents reported net positive levels of happiness to see advertisements promoting their community to Canadian residents outside of their province (+2).

Leger – Weekly Pandemic Tracker

  • 56% of Atlantic Canadians indicated that they have changed their plans for the holiday season due to the COVID-19 situation. This is well below the Canadian average of 71%.
  • Approximately 68% of Atlantic Canadians intend to be vaccinated once a Health Canada approved vaccine becomes available.

o   This was the second-highest rate in the country, behind British Columbia at 72%. The national average was 65%.

  • Atlantic Canadians remain fearful of contracting COVID-19. Approximately 61% of Atlantic Canadian residents are likely to be personally “very” or “somewhat afraid” of contracting the virus. The national average is 60%.

o   There has been strong growth in the number of Canadians that believe we are in the worst period of the crisis now (45%).

  • Approximately 78% of Atlantic Canadian residents stated they were satisfied with the measures put in place by the provincial governments to fight COVID-19. This is well above the national average of 60%.

o   Alberta residents reported the least satisfaction with their provincial government at 30% satisfied.  

Leger – Comfort with Activities

  • Atlantic Canadian residents are currently less likely than the average Canadian to be comfortable with “flying on a plane” (26% vs 34%) and travelling to the United States (16% vs 24%).

Leger National weekly pandemic tracker Level of Comfort with Activities December 1, 2020

Leger’s Weekly Survey Report – December 1, 2020

Resident Sentiment Tracking December 1.pdf