I Feel Safe to Travel

Since the beginning of December, Atlantic Canadian’s feeling of safety towards travel within their province has trended upward while comfort levels for out-of-province domestic travel have fluctuated.

When compared to other Canadian residents, Atlantic Canadians continue to be the most likely to feel comfortable travelling within their province.

  • 79% somewhat/strongly agree that they feel safe travelling to communities near them. Up from a low of 72% during the Dec. 1st, 2020 survey.
  • 70% somewhat/strongly agree that they feel safe travelling to communities within their province. Up from a low of 58% during the Dec. 1st, 2020 survey, flat with last week’s results.

When compared to other Canadian residents, Atlantic Canadians continue to be the most likely to feel uncomfortable travelling to other provinces or territories in Canada and internationally.

  • 15% somewhat/strongly agree that they feel comfortable travelling to other Canadian provinces or territories, down from 19% last week.

o   Alberta residents continue to be the most likely to feel comfortable travelling to other Canadian provinces or territories (51%).

  • 9% somewhat/strongly agree that they feel comfortable travelling internationally, up from 6% last week.

o   Alberta and Quebec residents are the most likely to feel comfortable travelling internationally (~20%-25%).

Receptivity of Advertising

Atlantic Canadians are the most likely in the country to be receptive to advertising that promotes their community as a destination to other communities near them (+46 net level of happiness) and within their province (+34). Ontario residents are the most likely to be unhappy to see advertising that promotes their community to other communities near them (+2) and their province (-12).

Quebec residents are the only province to report a positive net level of happiness to see advertising that promotes their community as a destination to other parts of Canada (+15). Atlantic Canadian residents are likely to be unhappy seeing advertisements that promote their community as a destination to other parts of Canada (-19) but are no longer the most likely to be unhappy in the country, as British Columbian residents reported a -24 net level of happiness during this survey wave.

 

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