TIAC Members are at the forefront of everything we do.  
While many items like today’s COVID-19 update are made available to everyone in the tourism sector, TIAC Membership has many other benefits that can help your business. We have begun to revamp our members-only resources, and TIAC Members get exclusive savings and deals on a number of products. 
Financial support for TIAC also makes it possible for TIAC to continue our advocacy, leadership, and support to all operators. As a not-for-profit organization, our work is only possible because of paid members and partners. TIAC Members fuel our work for the benefit of all tourism stakeholders.
Please consider joining TIAC and contribute to our efforts. TIAC’s annual membership starts at $395.
If you have any questions, please contact:
Jennifer Taylor
Vice-President, Marketing & Member Relations
August 27-31, 2020
Dear Tourism Stakeholders,
The TIAC Team is pleased to provide you with this update on the ongoing COVID-19 crisis, including the steps government is taking to address the situation. We are working hard to make sure the industry’s voice is heard by government, and that you have the information you need to keep your business going in these uncertain times. 
Please find the latest updates on official announcements and a recap of TIAC’s advocacy work on behalf of Canada’s Visitor Economy:
TIAC’s Advocacy Update
  • The TIAC President & CEO participated in a phone meeting with staff in the Hon. Melanie Joly’s office on Friday, where TIAC continued to emphasize the need for support for tourism businesses 
  • TIAC is hopeful that through ongoing dialogue with government stakeholders, we will see a plan for tourism sector support through the upcoming throne speech and federal budget
Government Announcements 
  • On Friday, the Department of Finance Canada announced the extension of the application deadline for the Canada Emergency Business Account (CEBA) to October 31, 2020. Applications were scheduled to close today. 
  • To support this extension, Export Development Canada launched a call centre to support businesses who have questions about the Canada Emergency Business Account (CEBA). The CEBA hotline can be reached at 1-888-324-4201.
  • Finance also announced that the Business Credit Availability Program BCAP is being extended through June 2021. 
  • The press release on both CEBA and BCAP extensions can be viewed here.
  • The Atlantic Canada Opportunities Agency (ACOA) made two tourism related funding announcements late last week. 
  • $700,000 dedicated to help tourism recover, attract new investments and diversify employment opportunities in PEI.
  • Funding to restore the historic Greenspond courthouse in Greenspond, Newfoundland.
In Case You Missed It … 
  • On Friday, our partners at Destination Canada launched the first ever Canada Expedia Microsite, which in collaboration with all provinces and territories will be used as a platform for marketing tourism product across Canada 
  • View the microsite here.
  • Applications for Period 5 of the CEWS program opened on August 17th. There are now new resources, including a CEWS calculator, available to businesses to help navigate changes to this program. 
  • See the government website for further details.
Resources for Businesses 
TIAC has compiled a list of COVID-19 Resources for the industry, including programs, articles, informative articles, and TIAC Member discounts. Any new updates will be included in this email as they arise. Click here to view the full list.
Looking Ahead
COVID-19 Recovery
Canada’s provinces and territories continue announcing plans for reopening economies. Timelines and actions vary, but can provide businesses and workers with information on what to expect in the upcoming weeks and months. We have reached out to our provincial counterparts to work together in an effort to create an orderly recovery strategy that will address health concerns and support tourism businesses. TIAC will continue to add links to provincial recovery plans and other resources as they become available. Click here to view.
Email Updates Archived
New information is being shared at a rapid pace and we know it can be overwhelming. If you think you may have missed something, head over here to see all our communications that we’ve released so far.
TIAC continues to represent your interests with government officials and decision-makers throughout this crisis. Please stay safe and let us know what more we can do to help.
Charlotte Bell
President & CEO
Tourism Industry Association of Canada
t: 613-238-6378