Resident Sentiment Indexes

  • Islanders continue to be very likely to be welcoming towards visitors from “communities near me” (93%, up from 89%), “other parts of my province” (94%, up from 91%), and “other Atlantic Canadian provinces” (85%, up from 75%).
  • The proportion of Islanders that are likely to be welcoming towards visitors from “other parts of Canada” increased to 30% from 21% the week prior.
  • The vast majority of Islanders are opposed to welcoming visitors from “the United States”, with 81% of respondents indicating that they are strongly opposed to welcoming visitors from the US and another 13% indicating they are somewhat opposed to welcoming visitors from the US.
  • Islanders are also very likely to be opposed to welcoming visitors from “other countries” with 71% indicating they are strongly opposed and an additional 16% stating they are somewhat opposed.

Level of Comfort Towards Travelling

  • Virtually all respondents indicated that they are comfortable travelling “to other communities near me (within PEI)” (97%) and “to other parts of my province” (98%)

      – 79% indicated they are very comfortable travelling “to other communities near me” (up from 63% during Wave 1);

and

      – 79% indicated they are very comfortable travelling “to other parts of my province” (up from 59% during Wave 1).

  • A greater proportion of Islanders indicated that they are comfortable travelling to “other Atlantic Canadian provinces” (60%) than uncomfortable (28%).

      – This is a significant change from Wave 1 when respondents indicated that a greater proportion were uncomfortable (44%) than comfortable (40%).

  • Islanders appear very likely to be uncomfortable with travelling outside of the Atlantic bubble.

      – 14% indicated they are comfortable travelling to “other parts of Canada”, 80% indicated they are uncomfortable.

      – Almost all Islanders are very uncomfortable travelling to the “United States” (95%).

      – A strong majority of Islanders is very uncomfortable travelling to “other countries” (84%).

Level of Comfort Towards Activities

  • Wave 2 results indicate a positive shift in comfort towards:

      – “Dinning in at restaurants” – 81% indicated they were comfortable with this activity versus 77% during Wave 1.

      – “Staying overnight at paid campgrounds” – 65% indicated they were comfortable with this activity versus 58% during Wave 1.

      – “Attending large gatherings such as sporting events, concerts, or festivals outdoors” – 44% indicated they were comfortable with this activity versus 36% during Wave 1.

      – “Going to bars, lounges, night clubs, pubs” – 22% indicated they were comfortable with this activity versus 17% during Wave 1.

      – “Attending large gatherings such as sporting events, concerts, or festivals indoors” 18% indicated they were comfortable with this activity versus 13% during Wave 1.

Conditions Impacting Safe Travel and Visitor Confidence

  • The availability of a COVID-19 vaccine remains as the most significant factor to improve visitor confidence (82%). This is followed by “a treatment for COVID-19 is available” at 57%.
  • Only 4% of Islanders indicated that they felt safe travelling now.

COVID-19’s Affect on Your Next Holiday and Destination Attributes

  • The importance of ensuring and communicating the safety and cleanliness of destinations for Island visitors is paramount.

      – 98% of respondents indicated the “cleanliness and sanitation at the destination” was important to them.

      – 98% stated “feeling safe at the destination” was important to them

      – 85% of Islanders stated they would “avoid crowds”

      – 72% indicated that they will seek out attractions and activities with crowd control measures

  • COVID-19 has created conditions that will likely put pressure on capturing visitor yield from Island residents.

      – 53% say they will spend less

      – 60% say they will limit social interaction and daily activities

      – Only 9% say they will fill their day with as many attractions and activities as possible

  • It appears that Islanders are price-sensitive due to COVID-19. Flexible operator cancellation policies (91%), ease of trip cancellation (91%), reasonable prices (90%), were all amongst the top five ranked destination attributes sought by Islanders.

Short-term Travel Intentions

  • 79% of Islanders indicated that they plan on taking a trip (same-day or overnight) within the province between July and September.
  • 41% of Islanders indicated that their trip will include an overnight stay.
  • The Points East Coastal Drive region (71%) and the Green Gables Shore region (57%) appear to be the most likely destinations for Islanders in the short-term.
  • Camping was the most popular type of accommodation type that Islanders indicated they would use in the short term (45%). This was followed by cottage/cabin (40%), hotel/motel/resort (30%) and home of a friend or relative (25%).

Activities to be Participated in While Travelling in the Short-term

  • Six of the top ten activities Islanders indicated that they would participate in while travelling in the short-term are outdoor-related. Going to the beach was the top selection (85%), followed closely by visiting friends and/or relatives (84%).

View Full Report Here

View Tables Results