Resident Sentiment Indexes

  • Resident sentiment towards welcoming local visitors remained strong with 92% indicating they would welcome visitors from “communities near me” and 93% for welcoming visitors from “other parts of my province”.
  • Island resident sentiment towards welcoming visitors from “Atlantic Canadian provinces” increased slightly from Wave 2 results with 86% stating they would welcome visitors from within this region.
  • The proportion of Islanders that are likely to welcome visitors from “other parts of Canada” increased to 33% from 30% during Wave 2.
  • The vast majority of Islanders continue to be opposed to welcoming visitors from “the United States”, with 77% of respondents indicating that they are “strongly opposed” to welcoming visitors from the US and another 13% indicating they are ”somewhat opposed” to welcoming visitors from the US.
  • Islanders are also very likely to be opposed to welcoming visitors from “other countries” with 64% indicating they are “strongly opposed” and an additional 18% stating they are “somewhat opposed”.

Level of Comfort Towards Travelling

  • Islanders indicated that they are comfortable travelling “to other communities near me (within PEI)” (97%) and “to other parts of my province” (95%).
  • The proportion of Islanders that indicated that they are comfortable travelling to “other Atlantic Canadian provinces” continues to trend up, increasing to 65% (Wave 1 = 40% and Wave 2 = 60%).
  • Islanders indicated that they are uncomfortable with travelling outside of the Atlantic bubble.

       – 14% indicated they are comfortable travelling to “other parts of Canada”, 73% indicated they are uncomfortable. However, this down from 80% during Wave 2.

       – Almost all Islanders are “very uncomfortable” travelling to the “United States” (91%).

       – The majority of Islanders are “very uncomfortable” travelling to “other countries” (79%).

Level of Comfort Towards Activities

  • Islanders level of comfort towards visitor activities has trended up across most categorizes between Wave 1 and 3.
  • Wave 3 results indicate a positive trend in the level of comfort towards:

       – “Dinning in at restaurants” – 84% indicated they were comfortable with this activity versus 81% during Wave 2 and  77% during Wave 1.

       – “Staying overnight at fixed-roof accommodations” – 74% indicated they were comfortable with this activity versus 72% during Wave 2 and 68% during Wave 1.

       – “Attending large gatherings such as sporting events, concerts, or festivals outdoors” – 47% indicated they were comfortable with this activity versus 44% during Wave 2 and 36% during Wave 1.

       – “Attending large gatherings such as sporting events, concerts, or festivals indoors” – 22% indicated they were comfortable with this activity versus 18% during Wave 2 and 13% during Wave 1.

Conditions for Safe Travel and Visitor Confidence

  • The availability of a COVID-19 vaccine remains as the most significant factor to improve visitor confidence (79%). This is followed by “a treatment for COVID-19 is available” at 56% and “the number of active COVID-19 cases is declining in the area I am interested in visiting” at 56%.
  • Only 5% of Islanders indicated that they felt safe travelling now.

COVID-19’s Affect on Your Next Holiday and Destination Attributes

  • The importance of ensuring and communicating the safety and cleanliness of destinations for Island visitors is paramount.

       – 99% of respondents indicated the “cleanliness and sanitation at the destination” was important to them.

       – 97% stated “feeling safe at the destination” was important to them

       – 83% of Islanders stated they would “avoid crowds”

       – 80% indicated that they will seek out attractions and activities with crowd control measures (up from 72% during Wave 2).

  • COVID-19 has created conditions that will likely put pressure on capturing visitor yield from Island residents.

       – 53% say they will spend less

       – 62% say they will limit social interaction and daily activities

       – Only 12% say they will fill their day with as many attractions and activities as possible

  • It appears that Islanders are risk adverse/price-sensitive due to COVID-19. Flexible operator cancellation policies (91%), ease of trip cancellation (91%), reasonable prices (90%), were all amongst the top five ranked destination attributes sought by Islanders.

Short-term Travel Intentions

  • 80% of Islanders indicated that they plan on taking a trip (same-day or overnight) within the province between August and October.
  • 38% of Islanders indicated that their trip will include an overnight stay.
  • The Points East Coastal Drive region (64%) and the Green Gables Shore region (56%) appear to be the most likely destinations for Islanders to visit in the short-term.
  • Cottage/cabin” (39%) moved ahead of “camping/trailer park” (34%) as the most likely accommodation type to be used on PEI in the short term. This was followed by “hotel/motel/resort” at 34%.

Activities to be Participated in While Travelling in the Short-term

  • Wave 3 had notable increases in the proportion of Islanders that stated they would participate in “dining in restaurants” (84% up from 78% during Wave 2 and 74% during Wave 1), and “sampling local culinary products” (74% up from 67% during Wave 2).

 

  • Notable decreases were seen in the proportion of Islanders that stated they would participate in “visiting a national park” (66% down from 73% during Wave 2) and “visiting a public park/green space” (62% down from 73%).

 

  • Six of the top ten activities Islanders indicated that they would participate in while travelling in the short-term are outdoor-related. “Going to the beachand “visiting friends and/or family” remained as the top selections at 84%.

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