Resident Sentiment Indexes
- Resident sentiment towards welcoming local visitors remained strong with 92% indicating they would welcome visitors from “communities near me” and 93% for welcoming visitors from “other parts of my province”.
- Island resident sentiment towards welcoming visitors from “Atlantic Canadian provinces” increased slightly from Wave 2 results with 86% stating they would welcome visitors from within this region.
- The proportion of Islanders that are likely to welcome visitors from “other parts of Canada” increased to 33% from 30% during Wave 2.
- The vast majority of Islanders continue to be opposed to welcoming visitors from “the United States”, with 77% of respondents indicating that they are “strongly opposed” to welcoming visitors from the US and another 13% indicating they are ”somewhat opposed” to welcoming visitors from the US.
- Islanders are also very likely to be opposed to welcoming visitors from “other countries” with 64% indicating they are “strongly opposed” and an additional 18% stating they are “somewhat opposed”.
Level of Comfort Towards Travelling
- Islanders indicated that they are comfortable travelling “to other communities near me (within PEI)” (97%) and “to other parts of my province” (95%).
- The proportion of Islanders that indicated that they are comfortable travelling to “other Atlantic Canadian provinces” continues to trend up, increasing to 65% (Wave 1 = 40% and Wave 2 = 60%).
- Islanders indicated that they are uncomfortable with travelling outside of the Atlantic bubble.
– 14% indicated they are comfortable travelling to “other parts of Canada”, 73% indicated they are uncomfortable. However, this down from 80% during Wave 2.
– Almost all Islanders are “very uncomfortable” travelling to the “United States” (91%).
– The majority of Islanders are “very uncomfortable” travelling to “other countries” (79%).
Level of Comfort Towards Activities
- Islanders level of comfort towards visitor activities has trended up across most categorizes between Wave 1 and 3.
- Wave 3 results indicate a positive trend in the level of comfort towards:
– “Dinning in at restaurants” – 84% indicated they were comfortable with this activity versus 81% during Wave 2 and 77% during Wave 1.
– “Staying overnight at fixed-roof accommodations” – 74% indicated they were comfortable with this activity versus 72% during Wave 2 and 68% during Wave 1.
– “Attending large gatherings such as sporting events, concerts, or festivals outdoors” – 47% indicated they were comfortable with this activity versus 44% during Wave 2 and 36% during Wave 1.
– “Attending large gatherings such as sporting events, concerts, or festivals indoors” – 22% indicated they were comfortable with this activity versus 18% during Wave 2 and 13% during Wave 1.
Conditions for Safe Travel and Visitor Confidence
- The availability of a COVID-19 vaccine remains as the most significant factor to improve visitor confidence (79%). This is followed by “a treatment for COVID-19 is available” at 56% and “the number of active COVID-19 cases is declining in the area I am interested in visiting” at 56%.
- Only 5% of Islanders indicated that they felt safe travelling now.
COVID-19’s Affect on Your Next Holiday and Destination Attributes
- The importance of ensuring and communicating the safety and cleanliness of destinations for Island visitors is paramount.
– 99% of respondents indicated the “cleanliness and sanitation at the destination” was important to them.
– 97% stated “feeling safe at the destination” was important to them
– 83% of Islanders stated they would “avoid crowds”
– 80% indicated that they will seek out attractions and activities with crowd control measures (up from 72% during Wave 2).
- COVID-19 has created conditions that will likely put pressure on capturing visitor yield from Island residents.
– 53% say they will spend less
– 62% say they will limit social interaction and daily activities
– Only 12% say they will fill their day with as many attractions and activities as possible
- It appears that Islanders are risk adverse/price-sensitive due to COVID-19. Flexible operator cancellation policies (91%), ease of trip cancellation (91%), reasonable prices (90%), were all amongst the top five ranked destination attributes sought by Islanders.
Short-term Travel Intentions
- 80% of Islanders indicated that they plan on taking a trip (same-day or overnight) within the province between August and October.
- 38% of Islanders indicated that their trip will include an overnight stay.
- The Points East Coastal Drive region (64%) and the Green Gables Shore region (56%) appear to be the most likely destinations for Islanders to visit in the short-term.
- “Cottage/cabin” (39%) moved ahead of “camping/trailer park” (34%) as the most likely accommodation type to be used on PEI in the short term. This was followed by “hotel/motel/resort” at 34%.
Activities to be Participated in While Travelling in the Short-term
- Wave 3 had notable increases in the proportion of Islanders that stated they would participate in “dining in restaurants” (84% up from 78% during Wave 2 and 74% during Wave 1), and “sampling local culinary products” (74% up from 67% during Wave 2).
- Notable decreases were seen in the proportion of Islanders that stated they would participate in “visiting a national park” (66% down from 73% during Wave 2) and “visiting a public park/green space” (62% down from 73%).
- Six of the top ten activities Islanders indicated that they would participate in while travelling in the short-term are outdoor-related. “Going to the beach” and “visiting friends and/or family” remained as the top selections at 84%.