Resident Sentiment Indexes

  • There was very little movement in our resident sentiment indexes between Wave 3 (Aug 10 to Aug. 23) and Wave 4 (Aug. 24 to Sep. 6).

      – Resident sentiment towards welcoming local visitors remained very strong.

      – There was a slight dip in resident sentiment towards welcoming visitors from “other Atlantic Canadian provinces”, but sentiment does remain strong with 84% of Islander’s stating they “somewhat” or “strongly” agree with welcoming visitors from other Atlantic Canadian provinces.

  • The proportion of Islanders that are likely to welcome visitors from “other parts of Canada” dropped a percentage point to 32%.
  • The vast majority of Islanders continue to be opposed to welcoming visitors from “the United States”, with 74% of respondents indicating that they are “strongly opposed” to welcoming visitors from the US and another 16% indicating they are ”somewhat opposed” to welcoming visitors from the US.
  • Islanders are also very likely to be opposed to welcoming visitors from “other countries” with 63% indicating they are “strongly opposed” and an additional 21% stating they are “somewhat opposed”.

Level of Comfort Towards Travelling

  • Islanders continue to be comfortable travelling “to other communities near me (within PEI)” (97%) and “to other parts of my province” (96%).
  • The proportion of Islanders that indicated that they are comfortable travelling to “other Atlantic Canadian provinces” took another notable jump during Wave 4 with 74% of respondents indicating that they are either “somewhat comfortable” or “very comfortable”.

The level of comfort travelling to “other Atlantic Canadian Provinces” has grown from 40% during Wave 1 (July 13 to July 26) to 74% during Wave 4.

  • Islanders indicated that they are uncomfortable with travelling outside of the Atlantic bubble.

      – 14% indicated they are comfortable travelling to “other parts of Canada”, 75% indicated they are uncomfortable. Mean scores for this level of comfort index continue to improve each Wave but only marginally.  

      – Almost all Islanders are “very uncomfortable” travelling to the “United States” (87%). This is down from 91% during Wave 3.

      – The majority of Islanders are “very uncomfortable” travelling to “other countries” (77%). This is down from 79% during Wave 3.

Level of Comfort Towards Activities

  • Islanders’ level of comfort towards visitor activities has trended up across most categories between Wave 1 and 4.
  • Wave 4 results indicate a positive trend in the level of comfort towards:

      – “Dinning in at restaurants” – 86% indicated they were comfortable with this activity versus 77% during Wave 1.

      – “Staying overnight at fixed-roof accommodations” – 79% indicated they were comfortable with this activity versus 68% during Wave 1.

      – “Attending large gatherings such as sporting events, concerts, or festivals outdoors” – 46% indicated they were comfortable with this activity versus 36% during Wave 1.

      – “Attending large gatherings such as sporting events, concerts, or festivals indoors” – 26% indicated they were comfortable with this activity versus 13% during Wave 1.

Conditions for Safe Travel and Visitor Confidence

  • The availability of a COVID-19 vaccine remains the most significant factor to improve visitor confidence (81%). This has been consistently followed by “a treatment for COVID-19 is available” (62%) and “the number of active COVID-19 cases is declining in the area I am interested in visiting” (61%).
  • Only 3% of Islanders indicated that they felt safe travelling now, down from 5% during Wave 3.

COVID-19’s Affect on Your Next Holiday and Destination Attributes

  • The importance of ensuring and communicating the safety and cleanliness of destinations for Island visitors is paramount.

      – 98% of respondents indicated the “cleanliness and sanitation at the destination” was important to them.

      – 98% stated “feeling safe at the destination” was important to them

      – 85% of Islanders stated they would “avoid crowds”

      – 78% indicated that they will seek out attractions and activities with crowd control measures.

  • COVID-19 has created conditions that will likely put pressure on capturing visitor yield from Island residents.

      – 49% say they will spend less. This is down from 53% during Wave 3, the first decline in this comfort index.

      – 58% say they will limit social interaction and daily activities.

      – 67% say they will avoid attractions.

      – Only 11% say they will fill their day with as many attractions and activities as possible

  • It appears that Islanders are price-sensitive due to COVID-19. Flexible operator cancellation policies (93%), ease of trip cancellation (93%), reasonable prices (93%), were all amongst the top six ranked destination attributes sought by Islanders.

Short-term Travel Intentions

  • 77% of Islanders indicated that they plan on taking a trip (same-day or overnight) within the province between August and October. This is down from 80% during Wave 3.
  • 40% of Islanders indicated that their trip will include an overnight stay.
  • The Points East Coastal Drive region (66%) and Charlottetown (46%) were the only regions to see an increase in travel intention rates.
  • Hotel/Motel/Resort” continues to see improvements in short-term intentions for using this accommodation type, reaching 39% during Wave 4 from 30% during Wave 2.

Activities to be Participated in While Travelling in the Short-term

  • Wave 4 had notable decreases in the proportion of Islanders that intend to participate in several outdoor-related activities including, but not limited to, the following: “going to the beach” (78% down from 84%), “visiting a provincial park” (60% down from 68%), “Participating in water-based activities” (30% down from 40%)

 

  • The likelihood of Islander’s “dining in restaurants” remained strong at 84%.

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