Destination Canada Weekly Resident Sentiment Survey

  • Atlantic residents are significantly more likely to be welcoming of visitors from both nearby communities (74%) and from within their own province (76%) than other Canadians. Alberta residents would be the next most welcoming for these categories at 68% and 62%, respectively.
  • Atlantic resident sentiment towards welcoming visitors from “communities near me” has been fairly consistent throughout July and into August ranging from 71% to 74% during that time.
  • Atlantic resident sentiment towards welcoming visitors from “other parts of my province” has increased for the third week in a row to 76% from 68% during the July 14th survey wave.
  • Atlantic resident sentiment towards welcoming visitors from “other parts of Canada” took a significant jump this week to 33% ( from 23% the week prior) ending a downward trend throughout July.

      – Atlantic resident sentiment is still at the low end with only SK/MB residents having a lower proportion of residents that would welcome visitors from other parts of Canada (31%).

      – Quebec residents are the most welcoming of visitors from other parts of Canada at 58%.

  • Atlantic resident sentiment towards welcoming visitors from “the US” increased for the third week in a row to 13%. This is the highest mark achieved since tracking began on May 11, 2020.
  • Atlantic resident sentiment towards welcoming visitors from “other countries” also increased significantly to 12% from 6% the week prior. This is tied for the highest mark achieved in this category since tracking began.
  • The proportion of Atlantic residents that are most likely to be strongly opposed to welcoming visitors from “the US” decreased for the second week in a row to 62% from 74% the week prior.
  • The proportion of Atlantic residents that are most likely to be strongly opposed to welcoming visitors from “other countries” also decreased for the second week in a row to 57% from 61% the week prior.
  • Atlantic residents report high levels of happiness to see advertising that promotes their community to other “communities near me” (+47) and residents of “other parts of my province” (+41). This is the highest level of happiness reported by all Canadian residents in these categories.
  • Atlantic residents report the highest levels of happiness to see advertising that promotes their community to residents from “communities near me” (+59) and from “other parts of my province” (+58). Atlantic residents did report low levels of happiness to see advertising that promotes their community to residents of the United States (-44) and residents of other countries (-35).

Leger – Weekly Pandemic Tracker

  • Approximately 73% of Atlantic residents believe that we will go back into a pandemic lockdown over the next three months, with business closures and stay-at-home orders. This is well above the national average of 59% and the highest rate of any region.
  • The proportion of Atlantic residents that believe there will be a second wave of COVID-19 decreased slightly to 77% from 78% the week prior.

      – The national average is 76%.

  • Fear of contracting COVID-19 remains prevalent in Atlantic residents with 62% stating they are personally “very” or “somewhat afraid” of contracting the virus. The national average is 57%.

      – A greater proportion of Atlantic residents believe “the worst of the crisis is yet to come” (54%) than “the worst of the crisis is behind us” (24%).

  • The proportion of Atlantic residents that believe governments should accelerate the pace of relaxing social distancing/self-isolation measures increased slightly to 11% from 10% the week prior.
  • Atlantic resident satisfaction with the measures put in place by the provincial governments to fight COVID-19 decreased to 80% from 87% two weeks prior and remains above the national average of 76%.

Leger – Comfort with Activities

  • Atlantic residents are currently more likely than other Canadians to be comfortable with “dining in restaurants” (58% vs. 50%) and “going to bars, lounges, night clubs, pubs” (22% vs 16%).
  • Nationally, resident comfort with “allowing in-home renovations” and “having a pool party with friends/family” increased five an four percentage points, respectively.

Leger National Weekly Pandemic tracker August 4, 2020 Report

Leger National weekly pandemic tracker Level of Comfort with Activities August 4, 2020

Resident Sentiment Tracking August 4