An Atlantic Canadian results summary can be found below. Please see the links for information pertaining to the other Canadian provinces.

Destination Canada Weekly Resident Sentiment Survey

I Feel Safe to Travel

  • Atlantic Canadian residents are the most likely in the country to be comfortable travelling to communities nearby (87% indicated they were “somewhat” or “very” comfortable) and within their own province (88%).
  • Conversely, Atlantic Canadian residents are the most likely to be uncomfortable travelling to other provinces within Canada (24% indicated they were “somewhat” or “very” comfortable), the United States (2%), and internationally (3%).
    • Atlantic Canadians are significantly more likely to be uncomfortable travelling outside their province when compared to residents from the rest of the country. Residents from Saskatchewan/Manitoba were the next most likely to be uncomfortable travelling outside of their province but within Canada (35%) and Albertans were the most likely to be comfortable (55%).

Receptivity of Advertising

  • Atlantic Canadian residents are the most likely in the country to be happy to see an advertisement promoting their community to visitors from communities nearby and within their own province.
  • Atlantic Canadian residents are the most likely in the country to be unhappy to see an advertisement promoting their community to visitors from outside their province but within Canada.

– Quebec residents were the only province to report a positive “net level of happiness” to see advertisements promoting their community to Canadian residents outside of their province.

Leger – Weekly Pandemic Tracker

  • Approximately 62% of Atlantic Canadian residents believe that we will go back into a pandemic lockdown over the next three months, with business closures and stay-at-home orders. This is below the national average of 65%.
  • Approximately 78% of Atlantic Canadian residents believe there will be a second wave of COVID-19, slightly below the national average at 80%.

– Only 6% of Atlantic Canadian residents believe we have entered the second wave of COVID-19, well below the national average of 34%.

  • Fear of contracting COVID-19 remains prevalent in Atlantic Canadian residents with 57% stating they are personally “very” or “somewhat afraid” of contracting the virus. The national average is 63%.

– A greater proportion of Atlantic Canadian residents believe “the worst of the crisis is yet to come” (44%) than “the worst of the crisis is behind us” (20%).

  • Approximately 89% of Atlantic Canadian residents stated they were satisfied with the measures put in place by the provincial governments to fight COVID-19. This is well above the national average of 72%.

Leger – Comfort with Activities

  • Atlantic Canadian residents are currently more likely than other Canadians to be comfortable with “shopping at the mall” (72% vs 66%), “dining in restaurants” (64% vs. 58%), and “going to schools and daycares (39% vs. 33%).
  • Nationally, resident comfort with “using public transit” (29%) increased six percentage points from the previous week’s results.

Leger’s Weekly Survey Report – September 15, 2020

Leger National weekly pandemic tracker Level of Comfort with Activities September 15, 2020

Resident Sentiment Tracking September 15